The hotel industry is hugely competitive with everyone seemingly fighting for the same guests at the same time of year. Exposure is everything in this business and we know from experience that maximising advertising exposure is the only way to get business. If you want bookings, you have to market through the key players. The problem is, how to manage your hotels availability without having to log into the dreaded extranets of each partner with that fiddly calendar / pricing grid for each room or room type.
We've all been there, it's a major pain! Well, good news, it doesn't have to be this way! With the advent of new drag and drop channel management tools we can help you easily implement and manage the availability of a dozen key OTA channel partners from just one, easy to use calendar complete with a built-in guest management system. It's not rocket science and its not expensive.
We live and work in Torquay. How many Torquay hotels, B&B's, guest houses and self-catering apartments do you think there are in Toquay? Perhaps 300, 400, more? At least 300 we suspect but do you know how many are listed on Booking.com, the worlds number 1 booking site? Just 179 hotels and the majority of these are the big boys! That means that there are potentially 100's of other accommodation businesses bleeding bookings to their competitors. Are you one of them?
The beauty of marketing through Booking.com, Expedia etc is that it's free up until the point of sale. They work on a commission model. No sales, no commission. You only pay for what you receive. That means you need to be on these portals and on them now. Well, we can help. We can work with you to get you online, through any number of ways, and to manage the availability of your business with ease. One interface, all connected to the OTA's you want to advertise through. And it won't cost the earth.
For a no-risk, free evaulation of where you could be in 3 months, call David at our Torquay office on 01803 297 297. We promise you'll be amazed at how simple and cost effective our solutions are.
Villa Marketing Solutions is keen to work with owners, property managers, sales agents and developers looking to increase the letting potential for their investement holiday property or portfolio. We currently work with hundreds of owners, property managers and agents to help provide a consistent, well managed marketing platform at all times.
You'll see our adverts on many of the biggest names in holiday lettings from Booking.com and Expedia through to HomeAway, Holiday Lettings and Trip Advisor an we use some of the most technically advanced management tools around. For example, our property management system Ciirus is second to none - read more here.
Whether you are looking to buy for investment or just want a holiday home here or abroad, here are 10 solid reasons why calling Villa Marketing Solutions is the smartest move you will make this year!
FREE Advice: Sometimes you just need a little help and guidance to fine tune a decision or even choose between two properties. We are more than happy to help you make those decisions with free help and advice as needed..
Easy Signup and Start-up: Just complete our simple sign-up form, add your property to our database and bingo, we can start to market your property globally. Set up to start up takes just a few days with instant exposure though all of our marketing channels.
Your Own Holiday Rental Adverts: Every client who signs up to our marketing program gets a free advert and multi-portal advertising through our own websites and through Holiday Lettings, Trip Advisor, Villa Renters and E-Domizil.
Multi-Channel Marketing Support: As an owner you actually have very few marketing options available to you and many of these won't generate bookings. Marketing overseas rental properties requires a truly global presence which most portals, even the big ones, simply can't provide. Utilising a comprehensive marketing mix removes competition by focusing on the resort / location rather than the individual properties. Thus clients are less confused by the hundreds of property choices available and better able to make decisions.
More Exposure = More Income: By promoting your property through a multi-channel marketing strategy we effectively provide potential clients with choice without the complexity. It doesn't matter whether clients book direct with us, through an online travel agent (OTA) we partner with or through one of our portal adverts, all roads lead to Rome. In this way we can easily advise clients as to the most appropriate property for their particular needs.
Global Marketing Exposure: We have contracts with some of the world's biggest online travel agencies so your property / resort gets top exposure from day 1.
Superb Cost / Income Balance: Without doubt every owner is looking to find the right balance between cost and income. While you can't make an omelette without breaking eggs, there is no reason why you need to spend a small fortune on your marketing either. Our marketing costs are easily covered by a single booking so the decision is really academic - 365 days of support for less than the cost of a cup of coffee per day!
When you become a VMS client you are stepping outside the limitations of what you as an individual or business can do to promote your holiday property. We work with some of the world's best known travel companies putting your property in view of millions of potential travellers. Truly global marketing is what every property owner is looking for and we are able to deliver this consitently day after day after day.