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We offer a full range of services tailored to the specific needs of the holiday home accommodation sector
Thursday, 03 September 2015 23:56

About Villa Marketing Solutions

Villa Marketing Solutions has been involved in the holidays rentals market for nearly 8 years and throughout this time we have have maintained a personal touch when it comes to our clients. Our services now include high impact solutions tailored to helping smaller hotels, guest houses, caravan parks and independent cottage, apartment and villa owners to compete effectively in what is one of the toughest and most competitive markets on the planet.

Over the years VMS has successfully developed into an effective rentals management business and we now manage a number of self-catering properties, apartments and villas on 12 resorts in Europe and Africa. Our plans for 2016 are to continue to develop and expand this area of our business while also entering into the local Torbay & South Hams market place where we are located. Whether you own a rural cottage in Devon or a sea view villa in Spain, we believe that have the marketing and support platform to help increase your rental potential massively.

Our overseas services include:

  • Full rental marketing and advertising through major rental portals
  • Availability (calandar) management and distribution through our partner network e.g. Booking.com, the HomeAway network, Holiday Lettings, Trip Advisor, 9Flats, Roomorama, Rent.com and many others
  • Booking & guest enquirey support
  • Full guest management services including helping to implement payment systems, pre and post stay followup, feedback management etc

For the local Torbay (& South Hams) marketplace Our services comprise of a full suite of low cost property and rental support functions including:

  • The development of multi-channel booking solutions for the leisure industry
  • Business support
  • Availability (calandar) management and distribution through our partner network e.g. Booking.com, the HomeAway network, Holiday Lettings, Trip Advisor, 9Flats, Roomorama, Rent.com and many others
  • Full guest management services including helping to implement payment systems, pre and post stay followup, feedback management etc
  • Total management solutions for independent property owners including booking, advertising, cleaning and maintenance services
  • 3rd party contractor management

In addition, where we take on responsibility for a block or complex of self-catering apartments we are also able to market these through Expedia, Orbitz and other major OTA's such as Travel Republic etc.

Our services are applicable to a wide rangle of leisure businesses including:

  • Caravan Parks
  • Apartment complexes
  • Villas
  • Apartments
  • Hotels
  • B&B's
  • Guest Houses
  • Cottages

It costs absolutely nothing to pick up the phone and call David for a brief chat. Our number is +44 1803 297297 (UK 01803 297297). We are more than happy to give you an honest appraisal of the potential for your property in the lettings market as well as to talk through any specific projects you may have in mind.

Published in Marketing

The Problem

Noel was struggling. How to access more clients with minimal effort and maximum return? His villa was lovely, private pool and garden on a sought after resort but competition locally was huge and with every property built to the same design, there was little to diiferentiate his from the guy's next door. He was also aware that even though many advertising portals now list for free and take a commission, their calendars have to maintained and guests managed. it was driving him nuts!   

The Solution

The solution was actually quiet simple. Implement a central property management system (PMS) and link the calendar on this to all of the major rental players in the self-catering marketing sector. In this way, Noel, or in this case, our team, simply have to update one calendar. Even better, the advert we created for the PMS system, itself a fully bookable, payment ready website, updated every linked portal advert every two hours. Within a couple of days, Noel's wonderful villa was available to book on 15 major rental portal websites and, for some of these, through their linked affiliate websites. These include:

Booking.com Holiday Lettings Trip Advisor HomeAway (and their network including Abritel and VRBO) Roomorama 9Flats  Renters.com Vacagent Atreveo EHR (formally E-domizil) and many more.

The Cost

One of Noel's key requirements was that we managed the bookings for him. Guest and booking management is an extremely important and arduous task for a busy property and Noel was keen to ensure that his guests were fully managed from enquiry / booking through to arrival and stay. We undertake this task for many clients so we have the management systems in place to provide such a solution.

Had Noel decided to take on the booking and guest management duties himself then the total cost to him would simply have been the monthly fee for the PMS system (£12/month) and an initial setup fee of £299 for the main PMS system and £12 per channel. For the 15 rental channels he chose, the total cost was just £529 in year 1 and £99 per year thereafter. We could have also helped Noel set up a credit card system so that he could take payment easily himself.

What Noel decided to do was to contract us to manage his bookings and payments. The annual cost for this service is just £150 per year with 15% commission on any sales through the marketing we contract through. Personal bookings attract zero charges. 

Published in Marketing

The hotel industry is hugely competitive with everyone seemingly fighting for the same guests at the same time of year. Exposure is everything in this business and we know from experience that maximising advertising exposure is the only way to get business. If you want bookings, you have to market through the key players. The problem is, how to manage your hotels availability without having to log into the dreaded extranets of each partner with that fiddly calendar / pricing grid for each room or room type. 

We've all been there, it's a major pain! Well, good news, it doesn't have to be this way! With the advent of new drag and drop channel management tools we can help you easily implement and manage the availability of a dozen key OTA channel partners from just one, easy to use calendar complete with a built-in guest management system. It's not rocket science and its not expensive.

We live and work in Torquay. How many Torquay hotels, B&B's, guest houses and self-catering apartments do you think there are in Toquay? Perhaps 300, 400, more? At least 300 we suspect but do you know how many are listed on Booking.com, the worlds number 1 booking site? Just 179 hotels and the majority of these are the big boys! That means that there are potentially 100's of other accommodation businesses bleeding bookings to their competitors. Are you one of them?

The beauty of marketing through Booking.com, Expedia etc is that it's free up until the point of sale. They work on a commission model. No sales, no commission. You only pay for what you receive. That means you need to be on these portals and on them now. Well, we can help. We can work with you to get you online, through any number of ways, and to manage the availability of your business with ease. One interface, all connected to the OTA's you want to advertise through. And it won't cost the earth.  

For a no-risk, free evaulation of where you could be in 3 months, call David at our Torquay office on 01803 297 297. We promise you'll be amazed at how simple and cost effective our solutions are.

 

Published in Marketing

If you have a holiday property in the Torbay catchement area that you would like to market for short term lettings then we have the perfect solution for your consideration.

Villa Marketing Solutions has been involved in the holidays rentals market since 2008. We now manages a number of self-catering properties, apartments and villas on 15 resorts in Turkey, Egypt and Tunisia. We consider that the local UK market is going to increase significantly for the next few years and we are therefore looking to expand our services locally into the Torbay region encompassing Torquay, Paignton, Preston, Brixham, Kingsbridge, Teignmouth and areas in between. Whether you own a rural cottage or a sea view villa, we have the marketing and support platform to help increase your rental potential.

Our services comprise of a full suite of property and rental support functions including:

  • Availability (calandar) Management
  • Availability (calandar) distribution through our partner network e.g. Booking.com, the HomeAway network, Holiday Lettings, Trip Advisor, 9Flats, Roomorama, Rent.com and many others
  • Full guest management services including payment, pre and post stay followup, feedback management etc
  • Cleaning and Maintenence Services
  • Owner Accounts (access by login)
  • Work Order Management (repairs and reconditioning)
  • 3rd party contractor management

In addition, where we take on responsibility for a block or complex of self-catering apartments we will also market these through Expedia, Orbitz and other major OTA's such as Travel Republic etc.

Our services are applicable to any property as a whole is marketed for short term rental including:

  • Caravan Parks
  • Apartment complexes
  • Villas
  • Apartments
  • Houses
  • Flats
  • Cottages

By managing your availability calendar across many key marketing channels from a single source we can hugely increase the exposure of your property to a global network of potential guests. Gone are the days of having to log in to several websites to update prices, availability and bookings. With our help, you can now implement a full rental management solution and feed your holiday home availability to 20+ rental portals simply by updating just one central calendar.

Interested? Give David a call on 01803 297297 and arrange for a brief chat. We are happy to come out to meet you and to see your property and to give you an honest appraisal of its potential in the lettings market.

Published in Marketing
+44 (0)1803 297297

info@vmsworldwide.com

Address

197 Union Street
Torquay
TQ14BY

Monday to Friday

Opening
10:00 - 17:00